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Hewlett Packard CEO Carly Fiorina made headlines recently by buying back the garage where Hewlett Packard began. What else is she up to?

Virgo Vision

When a Fiorina-led Hewlett Packard (HP) purchased the garage where the company was founded, Fiorina proudly proclaimed that the garage was not where HP started, but where Silicon Valley began. The purchase marks the “Plymouth Rock” of not only Hewlett Packard, but the modern electronics industry. She created a landmark, while herself becoming a female business icon.

An archetypal Virgo, Fiorina, born on September 6, 1954, seeks to guide HP through a time of transition both internally and in the exploding, external world of electronic business. She seeks to re-order, re-prioritize and establish new levels of production proficiency, all satisfying the nature of Virgo. Some within the HP management complain that Fiorina’s methods take too much time, prohibiting an effective workday. But with laser-like Virgo focus, she consolidated HP’s 83 businesses into twelve. Some of her methods have shocked traditional management factions, and they have left HP.

Hewlett Packard, one of the electronic industry’s most reliable product manufacturers, took a risk in hiring the female executive. Long known as a familial-feeling company with dedication to quality electronics (initially test equipment for electronics, now state-of-the-art computers), perhaps they felt the need to restore nurturing and inspiration in a wildly-competitive, testosterone-rich market place.

Fiorina’s extensive management background and innovative ideas squeeze inspirational effort from employees into black ink on paper. And here’s how she does it.

Electronic Shock

Fiorina’s approach is in tune with the classical planetary signatures in her chart. Consider her Jupiter-Uranus conjunction in Cancer, which squares Neptune in Libra. She describes the need for a few “well-placed shocks” to inspire employees to “aspirational performance” and dedicate their “hearts, minds and souls” to her efforts at HP. Shocks are associated with Uranus, aspirations with Neptune, the heart with Cancer, the mind with Jupiter and the soul with Neptune.

Within this approach, should she succeed, she will become an icon. With her natal Venus in Libra—an archetypal female image—aligned with Neptune, the inspirational quality of the feminine can gain recognition in the business sector. All she has to do is show the other side of Venus—making enough money (also Venus) to exceed the imagination (Neptune).

Another substantial driving force in Fiorina’s horoscope comes from her “dedicated-to-the-quest” Mars in Capricorn. This obsessively motivated planetary engine receives assistance from natal Saturn in Scorpio making a tight sextile to it. The ease of this angle, combined with Saturn’s temperance of compulsion in Scorpio, mellows the steamrolling effects of active, cadent Mars in the sign of the ultimate mountain climber—Capricorn’s goat. Though driven, she can recognize limits when she needs to do so.

Driven

A person can be driven and yet never seem to get anywhere. But in Fiorina’s case, she had ambition and others responded, providing her destination. Prior to coming onboard as HP’s head honcho, she served as an executive at the innovative, leading-edge Lucent Technologies. A law school dropout with an MBA, she also served at AT&T, where she rose to steer the telecommunications global-services business. Some might argue her Venus in Libra (an archetype of womanhood) with Neptune gave her the figurehead image (Neptune) of token leadership. Maybe initially. Some at AT&T observed her skills and sent her to the head of the corporate class. Mars, sextile Saturn, takes the advantage given and creates results. She implemented, initiated and turned in results. Her reward is that Fiorina stands as only the third woman to head a Fortune 500 company.

While at Lucent, she spearheaded the initial public offering and spin-off from AT&T, one of the most substantial and successful IPOs in business history. While leading HP, she turned their growth rate from an apathetic 3 percent to 15 percent. Described as inspiring (Venus conjunct Neptune), and intense (Mars in Capricorn), she shows her merits as a potent team leader (Jupiter the leader). Can she apply all of her Mars in Capricorn and endure in the patriarchal capitalistic business culture?

Up from Below

Throughout the next year, Pluto in Sagittarius squares Fiorina’s natal Sun in Virgo. Pluto, the taskmaster, puts her knowledge and philosophy to his ultimate test. Do they hold up under scrutiny? Are her initially difficult and time-consuming methods going to yield higher profits—the kind that Pluto lusts to see? Do spiritually-inspired employees perform better? So far, all the answers are yes. Success equals longevity.

While HP possesses a reputation as a strong family company making products of unquestionable reliability, the rest of the electronic market has caught up technically. Watch as Carly Fiorina pulls HP up from the Underworld (with her Pluto transit) to reinstate their position as leaders of the technological pack. Too bad it’s too late for her to run for president.

 

ABOUT THE AUTHOR

Philip Sedgwick began his study of astrology in 1969. He is the author of Astrology of Deep Space, Astrology of Transcendence, The Sun at the Center: A Primer of Heliocentric Astrology, The Galactic Ephemeris (a compilation of over 8,300 points in deep space).

Send an email to the author.

For more information about Philip Sedgwick, click here.

Other StarIQ articles by Philip Sedgwick:

  • Joyce Jensen   11/21/2002
  • Quaoar   10/11/2002
  • The Boy Scouts: On Our Honor   11/8/2000
  • Hugh Hefner Kisses and Tells   11/3/2000
  • Rumble Under New York   10/24/2000
  • Bias in the Bureau of Indian Affairs   10/10/2000
  • The Wild, Wild Cards   10/5/2000
  • Ralph Nader: Green for the Red, White and Blue   9/14/2000
  • The FAA: Stormy Skies   9/6/2000
  • Whew, That Was Close!   9/1/2000
  • The West is Burning   8/27/2000
  • Air Rage   8/23/2000
  • Martin Luther: Ecumenical Evolution   8/13/2000
  • David Wells: Tapping the Wells   8/8/2000
  • Are You Ready for Some Football, Dennis Miller?   8/1/2000
  • Andres Galarraga: The Big Cat is Back   7/25/2000
  • Pitcher Perfect: The Big Unit   7/18/2000
  • Solar Flares   7/17/2000
  • All Stars Rising   7/11/2000
  • Staying Strong   7/4/2000
  • Investing in Bonds (Long Term)   6/27/2000
  • Sara the Tiger Trainer   6/24/2000
  • Nipped by the Bud   6/20/2000
  • Fathers and Sons   6/13/2000
  • Junior   6/6/2000
  • The Bronx Enigma: Derek Jeter   5/30/2000
  • Big Mac   5/23/2000
  • Bypass for the Express   5/16/2000
  • Ila Borders   5/9/2000
  • Swinging Sammy Sosa!   5/2/2000
  • Ripken Can Still Rip   4/25/2000
  • Neon Deion Flickers   4/11/2000
  • Baseball Gets Oriented   4/4/2000
  • A Rose is a Rose   3/28/2000
  • Tony Gwynn: Steady at the Plate   3/21/2000
  • Buz Myers   3/16/2000
  • Strawberry's in a Jam   3/14/2000
  • Off His John Rocker   2/29/2000

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