twentieth century ushered in worldwide democracy, and stunning social
transformation followed: votes for women, civil rights, civil liberties
and environmental protection. And so… as the cosmic odometer turns
over again, we might ask: what does the new century hold besides wondrous
gadgets? What new social transformations will it bring?
Significant Trend Will Emerge?
of the most important trends I see emerging is in the business sector
of our economy. There is movement toward a humane, sustainable economy.
As the twentieth century brought democracy to governments, the twenty-first
century will bring democracy to economics—that is, creating an economy
that serves not a few people, but many! By transit, idealistic Neptune and humane Uranus are in the sign of Aquarius, which is linked to
the social affairs of a country. Now that Uranus is in its natural
sign of Aquarius and squares (makes a stressful 90-degree angle) the
business planet Saturn in the money sign of Taurus, it brings these
issues to the forefront of our nation’s business awareness.
Recognizes Values and Resources
is recognition that social issues are financial issues, enhanced by
the upcoming conjunction
of Jupiter and Saturn, with a stellium (group
of three of more planets) of planets in Taurus in May,
2000. Social values are expanding and companies who
ignore them are reaping the consequences at the bottom line. We have
seen it before with asbestos, breast implants and tobacco—all industries
strapped by social concerns.
is also happening with genetically engineered (GE) food ingredients,
which Gerber and Heinz Foods recently banned from their baby food.
Archer Daniels Midland said it would stop buying soybeans and corn
commingled with GE varieties. One of the most prominent financial
institutions, Deutsche Bank, a Taurus industry, recently advised investors
to unload their shares in companies involved in the development of
genetically-modified organisms, forecasting that the biotech food
industry was “going the way of the tobacco industry.” We will see
it again and again: Social issues are becoming financial issues.
Ethics Have Taken a Front Row Seat
are no longer the sole criterion of success. Corporate America is
going through a transformation and we are the beneficiaries (Saturn
square Uranus). One example is a stock index using ethical guidelines
to choose investments. The Domini 400 Social Equity Fund (DSI, NASDAQ:DSEFX)
has outperformed the Standard and Poors 500 for three and five-year
periods from March 2000, and Morningstar has given it a four-star
rating. It excludes all companies that are manufacturers of tobacco
products or alcoholic beverages, provide gambling products or services,
own nuclear power plants or derive more than 2 percent of revenues
from military contracting. DSI looks at companies with strong indications
of strength and concerns in the areas of community, diversity, employee
relations, environment, non-US operations, product and other issues.
Inc.’s chart shows a New Moon (time of beginnings) with Mars in Aries
(new energy) to pioneer the Internet industry. As of March, 2000,
it has been added to their list because of diversity, employee strengths
and market capitalization. Others within the last six months have
been Paychex, Inc., the Progressive Corporation, Key Corp, Manor Care
Inc., AstroPower Inc. and Northern Trust.
Packard shows its commitment to social responsibility in its three-year-old
diversity in Education Initiative (depicted by the Virgo Moon in its
chart), which has a focus on math and science through all the levels
from elementary to university. Many companies with similar education
programs may only choose the elementary level and then the segment
is dropped, leaving the children without this support as they grow.
a computer firm, encourages employee involvement in environmental
issues by giving cash awards to employees for innovative environment
Schwab offers a no-restrictions sabbatical program, allowing employees
to pursue their dreams. Also, every employee performing at or above
expectations is entitled to a four-week paid sabbatical after five
years of service and eight weeks after ten years.
got low marks due to accusations from community groups that it undermined
local businesses and destroyed the uniqueness of neighborhoods. They
are realizing this is hurting their bottom line and have partnered
with pro basketball player Magic Johnson to develop shops that can
improve neighborhoods in urban areas.
we begin our journey into this twenty-first century, a hopeful metamorphosis
is underway. Embracing goals beyond the traditional focus on earnings,
large and small businesses are focusing on a host of social issues.
This is a major step towards bettering our future, which affects each
and every one of us.
Jupiter-Saturn cycle lasts twenty
years (the span between their conjunctions) and correlates with disciplined
growth and advancement. Each new cycle
brings us another level of expansion and progress within boundaries
or limits, so that over a period of twenty years we can see tangible
results. Global in its reach, it correlates with the business cycle
of an individual, company or nation.
Notes for Astrology Students
Foods was “born” on July 7, 1900, in Harrisburg Pennsylvania. The
company has its Sun at 15 degrees Cancer, and its Moon at 15 degrees
Scorpio. The Sun is conjunct Venus in nurturing Cancer, trine the
Moon in Scorpio, ruler of the Sun. These placements are very supportive
of caring for the public’s needs. Henry Heinz said, "Quality
is to a product what character is to a man." Heinz products are
kosher—purity is important (Sun/Venus). Transiting Pluto just recently
crossed over the North Node in Sagittarius, transforming a new corporate
philosophy in global thinking. Progressed Jupiter and Uranus are conjunct
the North Node, suggesting new directions taken to fulfill the company’s
Daniels Midland was “born” May 2, 1923, in Dover, Delaware. The company’s
Sun is at 11 degrees Taurus and its Moon is at 6 degrees Sagittarius.
Here we have a dynamo of energy with two T-crosses (Venus opposed
Saturn square to Pluto, and Sun opposed Jupiter square to Neptune).
But Venus and Neptune are also part of a grand fire trine with the
Sagittarius Moon, giving both drive and the rewards to the company.
This Taurus company is engaged in the business of procuring, transporting,
storing, processing and merchandising agricultural commodities and
products. It is one of the world's largest processors of oilseeds,
corn and wheat.
Social Equity Fund was “born” June 3, 1991, in Boston, Massachusetts.
Its Sun is at 12 degrees Gemini, and its Moon is at 20 degrees Aquarius.
The Gemini Sun is ruled by Mercury in Taurus, trine the North Node
of purpose and direction. This creates stability and value to this
fund. Born under the Neptune-Uranus conjunction in Capricorn, this
company is gaining recognition now with the progressed Sun and Moon
conjunct (New Moon) at 21 Gemini, and transiting Uranus trine its
natal Aquarius Moon now! This is why it’s outperforming the S&P
index. Saturn conjunct the Moon in Aquarius trine Sun suggests the social
and ethical requirements of the fund.
Hewlett Packard was “born” August 17, 1947, in Sacramento, California.
Its Sun is at 24 degrees Leo, and its Moon is 13 degrees Virgo. A
stellium in Leo, including the Sun, brings leadership qualities to
the company. The company's central research facility is one of the
world's leading electronic research centers. It introduced a non-invasive
fetal heart monitor (Leo) that helps babies by detecting fetal distress
during labor. Natal Mercury, which rules education, leads the stellium
and makes its connection with the dynamic 33.5-year cycle of Saturn-Pluto,
with emphasis on research and development to create the standards
in the industry.
Inc. initial public offering was April 12, 1996, at 9:30 am (trading
time), in New York City. Its Sun is 22 degrees Aries, and its Moon
is 13 degrees Aquarius. Yahoo! Inc. is a global Internet communications,
commerce and media company that offers a branded network of services
to millions of users daily. Moon in Aquarius conjunct the 171-year
cycle of Uranus-Neptune trine Venus suggests diversification and global